Step 1: E-learning

ADOPTING AN INTERCULTURAL APPROACH

• Specify your context and expectations
• Become aware of cultural filters
• Discover your cultural profile

Step 2: Group training session

Understanding Turkish cultural codes

Discovering the cultural basics of Turkey

• The Ottoman Empire, the Kemalist revolution, Atatürk
• Turkish Islam and Kemalism: the coexistence of two Turkeys
• A multi-ethnic population
• A country at the confluence of tradition and modernity

Understanding Turkish Values

• The importance of family value
• Respect for hierarchy and authority
• The value of money and the meaning of generosity
• Turkish pragmatism

Optimize your professional action with Turkish

Communicate effectively

• Building the relationship: sincerity and patience
• Promote direct and educational exchange
• Non-verbal communication: gesture and importance of silence
• Giving feedback: personalization and objectivity

Adapting work methods

• Build trust: benevolence and kindness
• A paternalistic structure open to consensus, flexibility and availability
• Understanding the Turkish concept of productivity
• Resolving conflicts: the sense of honor

Conducting successful meetings and negotiations

• Listen, argue and convince
• Identify decision-makers to enhance the relationship
• Flexibility and availability
• The meaning of the contract and its implications

Adopt best practices

• Recognize key principles
• Avoid pitfalls, mistakes and misunderstandings
• Create a tailor-made action plan

Step 3: E-learning to go further

Explore Country Packs

Developing your knowledge of the country

• Cultural guidelines
• Business life
• Overview