Step 1: E-learning

ADOPTING AN INTERCULTURAL APPROACH

• Specify your context and expectations
• Become aware of cultural filters
• Discover your cultural profile

Step 2: Group training session

Understanding Spanish cultural codes

Discovering the cultural basics of Spain

• A contrasting and multilingual territory
• The regional issue: a kingdom with 17 “autonomías”
• A glorious cultural and artistic heritage
• The prestige and pitfalls of history

Understanding Spanish values

• Catholic and family tradition, frankness and honesty
• The importance of status, pride and honor
• The apparent Spanish paradox: expressiveness and modesty
• Collective unity: sense of celebration and conviviality

Optimize your professional action with Spanish

Communicating with Spanish

• The gesture and the word
• State explicitly
• Formalism and familiarity
• Managing conflicts: frankness and respect

Adapting work methods

• Make yourself credible: inspire respect
• Value sociality
• Managing effectively: authority, simplicity, compassion
• The importance of individual ambitions

Conducting successful meetings and negotiations with Spanish

• The notion of good manners in Spanish business
• Punctuality, rigor, appearance
• Hindsight and sense of listening
• Maintain partnership loyalty

Adopting best practices

• Recognize key principles
• Avoid pitfalls, mistakes and misunderstandings
• Create a tailor-made action plan

Step 3: E-learning to go further

Explore Country Packs

Developing your knowledge of the country

• Cultural guidelines
• Business life
• Overview