Module 1 : Understanding cultural differences
1. Intercultural awareness : the key to success in international business
- Taking stock of one's own cultural baggage
- The basics of effective intercultural management
- Identifying and going beyond cultural stereotypes
2. Key aspects of Bosnian culture
- A crossroads of numerous civilisations: Roman, Slavic and Turkish heritage
- From the Austro-Hungarian empire to Yugoslavia
- Tito’s government
- The long and painful road to democracy
- A complex multiethnic and multi-confessional society
- A delicate economic situation
3. The impact of values and behaviour patterns on professional dealings and relationships
- A strong attachment to origins and the notion of the national soil
- A male-dominated and family-oriented society
- A significant collective position
- Hospitality, sociability and curiosity: "a smile can unlock the golden door"
- Passions and emotions
4. The Bosnian corporate world
- Organisational and working methods inherited from the communist era
- Privileges and favouritism
- The State, the unions and bureaucracy
- Professional relationships
Module 2 : Succeeding in work with the Bosnians
1. Effective communication with the Bosnians
- An explicit and friendly communication style
- The importance of networks
- The spoken language: pitfalls to be avoided
- Serb, Bosnian or Croat: the importance of language
2. Adapting your working methods
- Effective management: informing, involving and listening
- Building trust and confidence: reliability and leadership. Leading by example
- Using praise, flattery and respect to boost performance
- Encouraging dynamism: the importance of relationships outside work
- Pitfalls to be avoided
3. Successful meetings and negotiations with the Bosnians
- Relationship building
- Identifying decision-makers
- Anticipating obstacles: consultation and compromise
- Time, priority and deadline management
- Understanding written contracts, their interpretation and implications
- Organising the post-negotiation phase
4. Final handy tips
- Caution, patience and humility
- Protocol and etiquette
- Social standards, gifts, business cards, dress code, etc
- Sensitive subjects: politics, history, religion
- Humour: a double-edged sword