Module 1 : Understanding cultural differences
1. Intercultural awareness, the key to success in international business
- Taking stock of one's own cultural baggage
- The basics of effective intercultural management
- Identifying and going beyond cultural stereotypes
2. Key aspects of Sudanese culture
- The largest country on the African continent
- A multi-ethnic state situated at a meeting point between Africa and the Middle East
- An Islamic tradition peppered with animistic cults
- An age-old civilization with a unique heritage
- A country ravaged by civil war
3. The impact of values and behaviour patterns on professional dealings and relationships
- The importance of family life
- Hospitality and a sense of honour
- A highly patriarchal society
- Animism and voodoo: spirituality as part of daily life
- The importance of local and tribal values
- Respect for elders and for status
- An adaptable approach to time
4. The Sudanese corporate world
- NGOs, the UN and private companies
- The value attached to work and to learning
- Privileges and favouritism
Module 2 : Succeeding in work with the Sudanese
1. Effective communication with the Sudanese
- Verbal communication, tone and posture: Key aspects
- Greetings, politeness and courtesy
- A frank and direct communication style
- Arabic, Nubian, Ta Bedawie, nilotic, nilo-hamitic and English for business
2. Adapting your working methods
- Effective management: humility, perspective and experience
- Key traits for good management: a calm, firm and fair attitude
- Getting staff fully involved to encourage commitment
- Centralized decision making in a hierarchical environment
- The importance of socialising outside work
- Pitfalls to be avoided
3. Successful meetings and negotiations with the Sudanese
- Building trust and confidence: dialogue and communication
- Etiquette and formality: making a good first impression
- Highlighting mutual interests
- Written contracts, their interpretation and implications
- Organizing the post-negotiation phase
4. Final handy tips
- Caution, patience and humility
- Protocol and etiquette
- Social standards, gifts, business cards, dress code
- Sensitive subjects: politics, history, religion
- Humour: a double-edged sword